Can you guess the most common problem of a business online? Well, it is none other than becoming visible on search engines like Google or Bing. But this is not enough; you want to have an online presence that lasts long also. If you are here, you might have used paid ads channels to improve the online presence of your product online. But you may have realized that paid ads provide a result as long as the paid campaign is running, after which you lose the visibility of your products or services. So, you might be thinking about what else one can do. Well, to your rescue comes “Blogging.”
You might be surprised to know that “77% of internet users read blogs.” So this becomes a marketing channel that can be leveraged by businesses to have a long lasting presence online which drives traffic and sales.
In this article, you will learn how blogging is the evergreen marketing channel that will help you create an online presence that lasts long!
Let’s begin:
What do you mean by B2B Business Blogging?
Business Blogging is a marketing channel or tactic that aims to increase the online presence of your products online. This channel can be used to drive more traffic to your website, which means a chance to convert them to your paying customer.
By this definition, a B2B Business blogging is a blog created by any business to target industries that may want to avail their products or services. For example, A business that provides SEO services may want to create a blog that targets businesses in need of the same. A Law firm in need of SEO services can be an example.
“HERE IS WHY YOUR BUSINESS CAN’T DO WITHOUT SEO BEYOND 2023” can be considered as an example of a B2B blog post.
9 of the Key Benefits of Blogging For Business
Contrary to the notion that Blogging is outdated, it actually serves as an excellent method to help your audience find your products or services. Below are some of the key benefits that come with creating an informational and thoughtful blog for your business online:
1. External Links: Creating a blog post for a business not only provides information to the users but also creates a chance of getting backlinks. How? One way can be a website with a good domain discovers your website and decides to give an external link to your blog. It is because your blog may be of value to their customers.
Another way can be you, as an owner of an online business, can approach a related website with a good domain score. You can ask the third-party website to link your blogs as you believe it will benefit both parties.
High-Quality Backlinks are a sure ranking factor for Google. A blog post that is recommended by multiple backlinks will be sure to find its way to its target audience.
2. Internal Links: You might have created a lot of blogs for your business in the hope of improving your online presence. But to tell you the truth, this is not enough. A word of advice: start interlinking your related business blogs. Why? Because interlinks provide a definite structure to your content. A blog that is interlinked will not only help users discover your other related blogs but also helps Google crawl the same. By doing so, you will be able to provide value to your users, which enhances the user experience of the visitors.
For Example, a visitor looking to read about On-page SEO may also want to read your article on Off-page SEO. So interlinking both can provide value to the users as they do not have to look out for the same anywhere else.
3. Authority: Who doesn’t want their online business to come across as an authority in that particular niche? But for online businesses, this starts with writing a blog that aims to provide useful and authentic information that users are looking for. If your content is able to satisfy the search intent of the users, you will be seen as an authority on the particular topic. This will help your website see the audience returning back to gain information or to take action. It is obvious that users want to engage with a website that they have engaged in before and trust.
For Example, let’s take an example of a user who visited the website ABC to gain information on a specific topic and was satisfied. Now guess what happens when in need of information on the same topic. Simple right? Visit the same website. This may lead to taking action on the next visit.
4. Social Media Awareness: Let your blog reach your desired target audience with the help of Social media platforms. You can leverage the power of social media to create awareness about the products or services you offer. A social media post hooks or generates interest in your users, but blogs are content that will keep them engaged. You can leverage social media platforms by creating a post with a link to the blog posts or landing pages for users to visit them and take action.
Besides, Social media platforms give you the option to target your audience with features such as hashtags and geotagging.
5. News about Your Company: It is an excellent initiative that you can do with blog posts. By doing so, you can keep not only your existing customers but also the potential customers informed about the latest happenings in your company. You may ask here why it is even necessary. We, to tell you the truth, it does matter from the viewpoint of customers.
For Example, Let’s say you are a business owner that deals in providing SEO services to its customers. You have developed a tool that makes it easy to target keywords. Now sharing the news of the very same becomes very important for your business as it is something that helps create a relationship between your customer and Brand. Customers also want to know about the developments that further ease their work.
6. Increased traffic and leads: Blog posts help to generate traffic to your website by increasing visibility across search engines. This starts by writing a blog piece that is well-optimized with SEO techniques. A blog that is optimized for SEO sooner or later will rank on SERP, thus increasing the visibility of your website. Users searching for the related topic will find your blog and visit your website to read the same. This way, it helps to increase the traffic to the website.
The Next step is to convert the traffic coming to your website into leads. This step is totally value dependent. If the users find your information useful or relevant, they will scroll down to click on the CTA to take action.
7. Optimize for Voice Search: This is another benefit that comes with creating a business blog. You can use long tail keywords that are usually targeted by users searching on Voice assistants. This opens a new door of tapping into the people that use voice search to find an answer. This does not bring traffic to the website but aims to create brand awareness among the users. With the increase in the number of people searching for a piece of information with voice search, it becomes indispensable for blogs to optimize for the same.
For example, optimizing for Voice search can provide potential customers with an excellent b2b shopping experience.
8. Supports Customer Service efforts: A good written blog is self sufficient to answer most of the commonly asked questions around any topic. It saves the time and effort of customer support by providing most of the answers by itself. For Example, you can inculcate a frequently asked section at the end of your blog to answer questions that you think will be asked by the customers. By doing so will make sure that your blog supports the efforts of Customer support, which will help to better convert leads to paying customers.
9. Case studies: This is a universal truth that results sell more than the product itself. A blog showcasing the results or benefits is sure to entice users to take action. You can create a blog that tells the users how using your products or services has helped your existing customers achieve their goals efficiently. Make sure that your blog is supported by authentic and accurate statistics going forward.
Final Words!!
Creating blog posts for B2B businesses is an effective and smart way to increase the online visibility of your products or services online. An online business can not solely depend on paid ads to keep its offering visible to people for a long time. It is more important than ever to emphasize creating content that helps customers to take action.
The sole purpose of creating blogs is to create awareness, build trust and increase traffic to your website. With the above discussed points, it is clear that blogging for a B2B business only helps to further the efforts of the digital marketing strategy.