Content is the King!
But why do you create the content? Well, the answer that will come out here is to distribute and build a loyal audience. Will you definitely get a broad audience for your blog or article because you have a significant following on social media? If yes, then think over!
It doesn’t matter how great your fan following is; you need to leverage SEO to rank your blog post higher in the SERP.
Still not satisfied? Read on to know more about how SEO complements content marketing.
But before that….
What is SEO Content Writing?
A well-structured article with the best content, title, arguments and proper usage of the keywords is SEO content writing. When your article or blog fulfills all these basic instructions, only then you will be able to convert your readers into your customers.
How SEO Complements Content Marketing?
Now that you know what SEO content marketing is, let us learn how SEO and content marketing are interlinked. SEO and content marketing are like two sides of the same brain. One can only work with total efficiency with the help of the other. You cannot do SEO without content and your content will not show in the higher search results without following the SEO strategies.
Content needs SEO
Keeping writing without SEO will be of no use. It doesn’t matter how much content you have posted on your website if it is not well-optimized with the right keywords for the search engines. It is so because only SEO-optimized pages have the chance of ranking higher and getting more traffic from your target audience.
SEO needs content
Though SEO is necessary, content is a vital element in SEO. Before ranking, Google scans your content to check whether it passes through its complex algorithm. Websites with more content are considered more relevant. This is an advantage to secure a higher rank in the SERP. You improve visibility by regularly updating your website and service pages.
SEO and Content Marketing are Interlinked
By now, you have a little idea about how SEO and content are linked. Let us see more in detail how these both work together for the success of the online business or your websites. Read on to learn about it.
1. Demands and requirements
SEO makes some demands, and unique content marketing strategies effectively fulfil these. When SEO needs content to implement SEO tactics, content marketing provides the content required by the SEO. This makes content king in SEO.
But none of these bring results without the help of other. So, SEO and content marketing both complement each other and require consistency.
Google indexes creative and, most importantly, unique and fresh content and ranks it higher in comparison to repetitive content that is considered of low value. When you write convincing content using SEO-oriented keywords, it acts as a positive point for you. Google ranks your content by understanding its relevancy for the users.
2. Keywords
Though SEO is not only about keywords, it is nothing without that too. Your users look for your content by typing specific keywords. So we cannot ignore SEO at all.
When SEO needs target keywords, content marketing fulfills this demand by finding relevant ones. It is so that SEO can place them creatively to rank your website higher in the SERP.
When we talk about SEO strategy in content marketing, it is all about creating SEO-focused meaningful content that your audience is looking for. Where content marketing involves writing content, SEO’s job is to look for relevant keywords. These are used in the content by following a tactical approach to rank it higher in the SERP.
3. Backlinks
SEO requires high-quality backlinks to rank the website higher. But from where do you get these high-quality backlinks? Only from high-quality content. So both are interlinked and complement each other. When you keep updating the content, SEO improves and will succeed. But remember, you will get high-quality backlinks only when you publish good content on well-reputed websites.
Unique content written while keeping SEO in mind is best for marketing your business or products.
4. Strategic content ideas
Before creating content, it is the role of the SEO to get an idea for content generation by analyzing the performance of previous content. Looking into the performance of competitors’ content and determining any gap in the content is the job of SEO.
It is crucial to know competitors’ and your well-performing and poorly-performing pages. Here, SEO is responsible for viewing competitors’ and your website performance. A periodic audit of the website for SEO and content is also crucial. Without having all this knowledge, if you keep adding content for the sake of including fresh content, it will be merely a waste of resources and creativity.
5. Content Promotion
Creating content but not promoting it will mainly result in failed content marketing. It is wise to build promotional opportunities while creating content. You need to go for link-building by finding your target audience and promoting your content over there to build links.
Once you successfully build your links, you can earn lifetime visibility for your content.
Are you wondering how lifetime visibility is possible? While creating your content, if you pay special attention to industry-focused popular keywords and phrases, every link you create and secure will increase your content value.
When you communicate with another authoritative website, they will link your content to their website and share it with their audience. Google finds your content as a trustable source and ranks your content higher.
Closing Words
You must think together about content marketing and SEO. Both are dependent on each other. Neither can content gain success in the absence of SEO and nor SEO strategy will work if you do not have high-quality and unique content. When SEO and content marketing work collaboratively, they will get incredible results for your website. You will experience increased traffic and develop authority for your website.
Let your SEO and content marketing strategies go hand in hand to bring success to your website or online business.