The web is filled with content similar to on your website. So when search engines assess your web pages, they cut to the chase and look at much more than the page itself. They’re evaluating your site too, scoring it on a massive amount of dimensions to differentiate it from the pack. We identify the keywords that would help you maximize your marketing potential.
This is done by filtering and mapping the keywords with sophisticated tracking tools, effectiveness index measurement, your existing site analytics and competitor keyword tracking. Based on this, we build a list of generic, specific, direct, indirect, overlapping, cross sectional, accidental, singular, plural, geographic search keywords based on search engine recommendations and competition study.
The list is than refined by reviewing the priority, viability, focus areas, and optimized for maximum ROI.