How to Improve Your Site’s Search Ranking Using SEO

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If you own a website, you may wonder how the search engines work and how they rank websites in the Search Engine Result Pages (SERPs). Most website owners are curious about this aspect of search engines because they want their websites to rank well in the search results. The logic is quite simple; rank well in the search results pages and derive a tremendous amount of traffic to your website or business. The most appropriate answer to this perplexing question is not definite, as several factors determine your site’s rank in the search engine results pages. The quest to gain top positions in the search results has given birth to a new industry called Search engine optimization. 

Let’s have a look at the number of factors that can influence the search engine rankings of your website in a big way.

The Content:

When it comes to anything related to Toronto internet marketing or web design and development, content is the most crucial factor. High-quality content guarantees a considerable amount of traffic to your website, but how will you bring people to this high-quality content? That’s where the keywords come into the picture. The content should have the correct balance of high ROI keywords to attract search engine crawlers to your website. The exact balance of Keywords is crucial because overuse can also result in penalization by the search engines. Only a reputable company can help you maintain the correct balance of keywords in your website content.

Website Architecture:

Web design Toronto will ensure that the website’s architecture should be designed in such a manner that the content would be easy to read and easily accessible to the users and the search engines. The rule of thumb is; the users should be able to access any part of the website with less than two or three clicks. To make your website accessible to search engines, Kinex Media uses various strategies, such as including site maps or designing a rock-solid navigation structure. Therefore, web design and development play a pivotal role in ranking your website in the search engine results pages.

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Link Popularity: 

Probably one of the most powerful methods for achieving top ranks in the search results. This internet marketing method helps search engines determine the relevancy of a website with a given set of keywords. Link popularity is one of the most important things that search engines use to determine the rank of a website. If you ask any Toronto internet marketer about link popularity, they will tell you that link popularity is essentially the number of inbound links to a website from other websites. Here, the quality of these links is much higher than you can imagine. The incoming links to your website should be one way, from high-ranking pages and contextual.

These are the most critical factors that any internet marketing and web Design Company should take into account to improve the search engine ranking of your website significantly.

Mobile Friendliness

7 in 10 people prefer to surf the internet through mobile. So there is no point in focusing on making the website friendly for only desktop versions. It’ll kill your chances of experiencing high-quality traffic. 

So Google is laying more focus on ranking mobile-friendly websites. A notion says, ‘Only the responsive website deserves to be on the 1st Page’. 

Page Speed

Page Speed is a crucial factor for user experience. According to Google, a page must load in 2 seconds. A website must pass the blink test. Many elements affect page speed – the total number of redirects, cache, images, and code length. 

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Google My Business Profile

In 2022, every business will have a GMB account. It is vital from SEO and spreading brand awareness point of view. Setting up a GMB profile, isn’t it. You need to stay consistent with GMB postings. We suggest you have a posting schedule prepared. Setting up a GMB account has multipotentialite benefits. One of them is enhanced visibility in local results. 

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Conclusion

There are tons of factors that influence SEO rankings. But the predominant among all is – Content, Website Architecture, Link Popularity, Mobile Friendliness, Page Speed & Setting UP GMB profile. Once we ace all these factors, we can expect our website to rank on the 1st page of search results. 

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