If you are still leaving in an era where marketers had to use just a boosted bottom line and the task was done. Today, each of the brands has to use a well planned marketing strategy for competing within the reigning markets. Winning consumer hearts would be impossible if there is not much awareness amid them regarding your product lines. With digital communication on complete swing, you can make sure that you create desired awareness for the product/services and let users connect.
Always keep in mind the fact that your target consumers have myriad options and choices available with them. They prefer spending bucks upon things only when they compare all the available options. Try to create identify as a brand that the users could relate to and eventually love. Keeping this in mind, it gets important for marketers to think less as company and more as a friend for the customers.
You do not have to use the formal language as is long gone. These days ads make use of regular people and employees for making the ad seem more related. Consumers are welcoming this concept as it gives them an opportunity to understand the message that the brands are conveying. So, moral of the story is that your brand should speak your consumer’s language.
Brands like IHOP are managing to keep up with concept. Their tweets such as “Pancakes on fleek” are known to be famous all around world while cementing the brand’s reputation for being immensely funny and relatable.
Similarly, Taco Bell’s Twitter operates on similar grounds while letting them engage better with consumers. They are known well for their witty tweets and their willingness to discuss topics other than customer service. Have a look at the press release that Chevy released earlier this year. The press release made use of several emoticons. Well, it seemed a good strategy as it let the customers realize that Chevy is a fun loving brand