Strategy To Be Adopted After Google Hummingbird

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“Attention all web enthusiasts!

Are you ready to fly high in the search engine skies? Brace yourself tight because we have a game-changing strategy to share. But before we dive into the nitty-gritty, let’s laugh at the expense of our feathered friend, the Google Hummingbird.  It has giantly impacted PPC and SEO efforts.

Don’t worry; no hummingbirds were harmed in the making of this blog!”

They say the Google Hummingbird was quick as lightning, zipping through search results faster than a caffeine-fueled cheetah chasing a gazelle. It was all about understanding the context and intent behind the search queries, leaving us poor humans in awe of its avian genius. 

But fear not, my friend, for we shall spread our wings and conquer this digital ecosystem!

Now, let’s get down to business and talk about the strategy you must adopt after the reign of the Google Hummingbird.

Embrace User Intent

With Google Hummingbird, search engines became smarter in understanding what users actually wanted. It’s not just about matching keywords anymore; it’s about comprehending the user’s intent.

So, put yourself in the shoes of your target audience. 

  • What questions are they asking? 
  • What problems are they trying to solve? 

Tailor your content to provide valuable answers and solutions that align with their intent. Remember, empathy is the key to winning hearts, such as search engine rankings.

good-understanding-of-search-intent-leads-to-success

Example for better understanding

Let’s say you run a pet grooming business. Instead of focusing solely on keywords like “dog grooming,” consider addressing the intent behind the search, such as “how to groom a shedding dog.” 

Create content that educates pet owners on tackling shedding issues, offering tips, and showcasing your expertise. By aligning with user intent, you attract more traffic and establish yourself as a reliable resource.

Optimize for Voice Search

In an era of voice assistants and smart speakers, voice search is taking center stage. People are now blurting out questions to their devices instead of typing them. So, it’s time to optimize your content for voice search queries. 

How? By incorporating natural language and long-tail keywords that mirror the way people speak. It’s time to let your content speak like a human and not a robot!

optimize-for-voice-search

Why did the SEO expert bring a ladder to the library? 

Because they heard Google’s algorithm ranked pages higher when they had more “books” on them!

Prioritize Mobile Experience

Mobile devices are our trusty sidekicks, and Google knows it. After Hummingbird Update, mobile-friendly websites and seamless user experiences became more important. Ensure your website is responsive and loads lightning-fast on mobile devices. Nobody likes waiting for a website to load while their coffee is cold. Remember, a frustrated user is like a squirrel stealing your website’s nuts of potential!

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Example for better understanding

Take the example of “ZapZap Food Delivery,” a small restaurant trying to make a name for itself. By optimizing their website for mobile and improving the user experience, they saw a 30% increase in mobile traffic. Customers could now place orders, enjoy a seamless checkout process, and even track their deliveries. Goodbye, cold pizza; hello, hot success!

Harness the Power of Rich Snippets

Rich snippets are like the cherries on top of your search engine sundae. These eye-catching elements, such as reviews, ratings, and featured snippets, enhance your search listings and attract more clicks. By providing concise and valuable information upfront, you increase your chances of getting noticed and more

importantly, increase the likelihood of capturing the user’s attention and driving traffic to your website.

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Example for better understanding

Consider the case of “FitLife Fitness Studio.” By implementing structured data markup for their customer reviews and ratings, they saw a 20% increase in click-through rates from search results. Potential customers were enticed by the glowing testimonials and high ratings displayed prominently in the search listings. It was like waving a fitness wand and conjuring up new leads and memberships!

Invest in Quality Content

Content is king and still reign supreme even after the Google Hummingbird fluttered by. High-quality, engaging, and informative content is the backbone of any successful SEO strategy. Gone are the days of stuffing keywords haphazardly into mediocre articles. Instead, focus on creating content that answers questions, solves problems, and provides value to your audience. Become a thought leader in your niche, and the search engine gods will reward you.

how-to-write-a-successful-product-story

Why did the SEO expert become a chef?

Because they knew the recipe for delicious content and the secret sauce of SEO!

Build Strong Backlinks

Backlinks are like the friendly birds of the digital ecosystem. They vouch for your website’s credibility and authority. After the Hummingbird update, highlighting high-quality backlinks became even more crucial. Invest your time and effort in building relationships with reputable websites in your industry. Seek guest blogging opportunities, collaborate on content, and share valuable resources. Remember, the more birds chirping about your website, the higher it will soar in the search rankings.

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Example for better understanding

Take the case of “TechTalk Tech News,” a tech-focused website. By establishing connections with prominent tech bloggers and influencers, they secured valuable backlinks from authoritative sources. As a result, their organic traffic increased by a whopping 50%, and their website became the go-to destination for tech enthusiasts craving the latest news and insights.

Conclusion

So there you have it, fellow digital adventurers! The strategy to adopt after Google Hummingbird is all about understanding user intent, optimizing for voice search, prioritizing mobile experience, harnessing rich snippets, investing in quality content, and building strong backlinks. Remember, the digital realm is a vast and ever-changing landscape, but with the right strategy, you can spread your wings and reach new heights of online success.

Now, go forth and conquer the search engine skies. And if you ever find yourself in a digital maze, just remember this SEO joke:

Why did the website bring a map to the SEO conference? Because it wanted to get better rankings by following the “path” to success!

Happy flying, my friends, and may your SEO endeavours be as swift and graceful as a hummingbird in flight!

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