Social Media! A place that lures millions of people every day to mark their presence and indulge them in the worldly activities and feel part of the crowd. There’s no doubt about the importance of social media and how it has paved the way not only for businesses but for individuals also to find their space in already crowded or the giant-occupied world.
Undeniably, every world-renowned digital marketer emphasized the influence of social media marketing and its medium to make the content viral and appealing to a multitude. If we add up a total number of social media users on all platforms; then, it will cross two billion-mark. It’s a whopping number for marketers to keep up with their targeted customer base and remain up-to-date with an endless flow of Tweets, Facebook posts, LinkedIn Pulse sharing etc. In simpler words, manual monitoring of social media is a big challenge – and marketing experts continuously look for various useful tools to remain influential without losing in a Tsunami of posts.
A great way to remain in the loop with social media posts is to select keywords that rank high in search engines carefully. Moreover, you have to look where they are being used and participate in the discussion board. Often, learned and serious marketers use hashtags so social media algorithms can catch it, and you can find your desired posts hassle-free. Many times, it seems an endless work, and to remain updated about the rival’s keywords and social media presence becomes exhausting.
Various social media monitoring tools are floating on the internet; however, not all are consequential. Following is the list of best new-age social media tools to lessen your work overload and focus on better areas to boost your social media presence:
#1. Hubspot –
It is a perfect playing field for marketing campaigns, blogs and specific posts that are then distributed and scattered all over social media. It pioneers in inclusive branding and marketing as your social media gets an upgrade and references with the help of Hubspot.
The trending content related to your brand and industry comes in adaptable packages, and you can go through the analytics of your campaigns through Hubspot. It is social and smart, keeping tabs on your regular posts and reach amongst the virtual social communities.
#2. Hootsuite –
Often marketers regard, ‘Hootsuite’ as one of the most trusted and reliable tools. Undeniably, it’s used extensively, too. Hootsuite is quite simple to use as it retrieves all your social media information from different platforms and presents you in one place. Moreover, you can even manage your team and share analytic reports for better cooperation and functioning of the business.
#3. Klout –
‘Klout’ works best for those who want to gather information about the influential content for their targeted audience. If you come to know what you want to create for gaining business momentum and a long list of new followers, then Klout is the place for you.
#4. Social Mention –
‘Social Mention’ – One of the most useful social media tool to check what others are posting about the topic that you are searching for. Social Mention scans more than 100 social media sites and bring you the best results to boost your user-engagement content. Moreover, it checks all your keywords and places under the relevant field. Don’t forget to check it.
#5. Tweet Deck –
Undeniably, ‘Twitter’ has cemented its place in the social media world, and sometimes it has torn down the creativity because of its broad spectrum of marketing tactics. Tweeting at the right time is highly essential to reach the targeted audience. If you are in a different time zone and want to share your message with another time zone people, then ‘TweetDeck’ can be your saviour. Scheduling tweets can be a boon for your business, and it will reach the targeted customers. Moreover, it will help you to find posts in your niche through hashtags.
#6. Mention –
‘Mention‘ scans over 42 languages and brings you’re the result of your brand mentioned in any of them. It is a paid tool, but you can take a free trial and see the gorgeous results. It monitors more than a million sources and churns out the best results to help you in preparing your strategy for creating viral content and target better areas.
Following a hashtag analytics trend, Keyhole is a trusted tool for big brands like Google, H&M, Alibaba and Mashable. The conversations generated around a particular hashtag are monitored by this tool.
A dynamic social analytic dashboard tells you of your brand’s current popularity and interactive strength. Total engagements, total link clicks and overall impressions can be monitored without delving deep into the detailed analysis. You can get round-the-clock data of your brand’s mentions, hashtags, insights and keywords.
Conclusion-
Social Media is your real asset in the digital marketing world. If resist it, you will never reap better revenue at the year-end. Don’t fret if you have no time to spend on your social media marathon. Use the above mentioned tools to enhance your digital presence and connect with a multitude of customers from different zones.