Gone are the days when only content ranking mattered, nowadays search engines ranking for videos is as much important as former. Considering the fact that YouTube is the second largest internet search engine in the world, many people have glued their eyes to the channel as a medium for creating awareness and generating leads. YouTube has so far managed to acquire nearly 6 billion hours of video viewers every month. The enormous content available over the channel makes it pretty clear why the viewership for YouTube has been increasing drastically. It has evidently offered people a medium for sharing their videos and acquiring audience.
As someone who is looking for audience, posting the video on YouTube alone would not do any wonders. For anyone who has made endless efforts to create some short promotional video, lack of views would make things go in wrong direction. However, while following a few tips, you can make sure that you improve the search engine ranking of your videos and eventually receive desired traffic and viewers. The key concept here is to get found by similar businesses. Businesses that operate on same grounds as yours might contact you and help you in raising business scale. To achieve a high search rank, here are the tips and strategies that we suggest you should follow:
Finding ways to make the viewers stay for longer: Currently, YouTube is measuring a video’s content value while taking in to consideration the time frame for which the video is viewed. So, the first step is to produce and post videos that are rich in content and lengthy as well. Create videos that are well conceptualized and interesting at the same time. It is essential to create that are engaging and are viewed for a longer time. Longer videos would increase the view time and would eventually lead to higher rankings.
Name, describe and tag your video: YouTube would never know what your video is all about, if you fail to offer title, tags, and description for the same. To ensure that your website is categorized well, you will have to offer relevant details. Choose relevant titles for your videos while including the keywords and the niche of content. Make sure you are tagging your video using related keywords. Description of the video would further help in explaining what the video is all about. YouTube would place you among the videos that have similar description.
Share & send options for better Search Engine Ranking: When you offer the viewers an option to share and send your videos, you are eventually making things easy for the followers who wish to share your videos with other mates. This would help in increasing the viewership and the followers for your videos and channel. Your channel could experience increase in followers through the send and share option.
Optimizing your channel page: One thing that most of the video bloggers ignore, is filling the details for YouTube channel page. When you optimize your page, you are actually letting the users segregate the videos from endless spam videos over YouTube. Your website would be placed ahead of all other websites and hence would rank better in search engine rankings. To let the users understand your channel in a better way, you will have to set a profile picture and a background image. Keep the description detailed and precise so that the user could evaluate the type of video content by simply looking at the description.
Share URLs for your social media pages & websites: You could benefit when you use the link for your website, blog or social media pages in the descriptions. Both your video and channel descriptions could use the description so that the search engines associate your channel to your business and website. This way when a user would search for your brand through Google search, it will result in pages populated by your site.
Do not miss having a look at our guide for ‘ SEO practices that you should stop performing right now!’