Some Interesting Things About Responsive Web Design

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In approximately 73% of the cases in which the users leave a website, the culprit is always ‘Non Responsive Design’. In this decade, Google is seeming to have brought a new era in which is ‘The era of mobile friendly websites’. Behind every REACTION of Google, there is an ACTION casted by the public. In this story as well, Google observed that 72% of the people prefer to access the internet through mobile friendly websites. This is not it. Apart from these, there are a myriad of interesting things that people must know about RESPONSIVE WEB DESIGN.

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Let’s Begin 

Mobile Friendly Websites Also Demands Efforts To Rank Higher

Having a mobile-friendly website ISN’T IT. In fact, there are tons of mobile-friendly websites under your niche who are offering the same products and services as you. You need to focus on several other elements to ensure your responsive website reaches on top of the SERP and fetches the starving crowd at your site. Here is the list of elements which you need to focus on, when you definitely have a mobile friendly website but you still can’t reach on top

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Simple & Clutter Free Structure

The current decade is witnessing huge changes in the likes, interests and preferences of people. One such change is noticed in the type of websites they love exploring. It is – ‘Websites with minimalistic content and a good range of white spaces’. We’re not shooting the arrow in the dark; there is strong statistical evidence to prove this – ‘Nearly 84.6% people would plump for the websites with a cleaner outlook.’

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Easy, Understandable But Creative Content

The website with easy-to-read & understand content is usually preferred by a layman having quintessentially less knowledge about the products and services a business person is selling. But the question is – ‘What according to the users an easy to read and understand content looks like?’

Here is the answer – 

On finding that, approximately 79% of the users scans a page. In the scanning process, customers tend to do the following – 

  1. Focus on the highlighted keywords and read the sentence in which it is incorporated. 
  2. Grasp the sub heading and read the paragraph only if it seems to be useful. 
  3. Numbered or bulleted list 
  4. Skim the inverted paragraph

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Bounce Rate Among Mobile Devices Is Considerably High 

The site which fails to pass the blink test usually encounters a heavy bounce rate. Those who don’t know what the blink test is – ‘Blink test detects if the site can load within the duration of about 3 to 5 seconds.’ If a website does not load between this time frame, it is said to have failed the blink test. 

The main reason why people bounce back from a website from mobile is that – ‘The site is not responsive’. An unresponsive website’s content doesn’t fit the dimensions of a mobile or any portable device. Thus users face difficulty in consuming the content. Thus they bounce back. So, it is indispensable for a website to be mobile responsive if it wants to reduce the bounce rate. 

Mouth Opening Fact – 

Many Small Businesses Don’t Have Responsive Web Site

It’s not only you who is shocked by this fact, but we also did when we came across it during our research. Approximately 91% small scale businesses do not have a mobile responsive website. Thus, they are losing their potential customers to the large scale businesses. 

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Thing To Keep In Mind – 

You can’t expect the quality of your products and services and the announced offers, to be the only things that can convince the targeted audience to take a tour of your website. These factors are undoubtedly paramount to retain customers; not for acquiring the new ones. To acquire new ones, you must ensure that you have a strong marketing strategy and powerful web presence. 

A powerful web presence can only be achieved by making your website responsive. The content of the responsive website usually sets itself according to the device used by the user. 

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