Organic search engine marketing is an ongoing process which displays a website on search engine’s natural result listings. Organic search listings deliver maximum percentage of visitors to most successful online business.
We follow an industry standard process to achieve organic rankings, which is customized based on our experience and our clients requirements for optimal search engine alignment.
The process involves…
Step 1 – Understanding your business and target market
The first step is to understand your products and services and your marketing objectives. This is how we understand how you can achieve maximum ROI by concentrating on promoting most profitable products and services , whilst generating new opportunities.
Onsite Analysis – Determine where your existing site stands in terms of effective use of website framework, content, meta data, existing visibility, existing traffic and backlinks.
Competition review – To beat them in the game, we must learn what they are good at. How their website is structured, what content they use, what their linking strategy is and which elements give maximum benefit to them.
This is a joint exercise and the end result is a well defined guideline and a course of action.
Step 2 – Keywords discovery and strategy
We identify the keywords that would help you maximize your marketing potential.
This is done by filtering and mapping the keywords with sophisticated tracking tools, effectiveness index measurement, your existing site analytics and competitor keyword tracking. Based on this, we build a list of generic, specific, direct, indirect, overlapping, cross sectional, accidental, singular, plural, geographic search keywords based on search engine recommendations and competition study.
The list is than refined by reviewing the priority, viability, focus areas, and optimized for maximum ROI.
Step 3 – Onsite optimization
We undertake optimization of your existing site according to search engine recommendation.
Optimization title tags, search engine friendly URL’s, meta data – Presence of keywords in title tags, page names and URL’s are crucial and highly beneficial. Meta keywords are losing importance in ranking algorithms, but are still crucial because they appear in search results and can influence click through rates.
Optimization of page content – Keyword rich content, that genuinely helps your website visitors wouldn’t go unnoticed by search engine algorithms. We devise keyword density and keyword targeting strategy for each page. We also make sure that pages don’t have complex scripts, tidy up the html to make it search engine friendly.
Optimization of internal links, sitemap generation – Internal links are also crucial to ranking algorithms. We improve your internal links, build keyword rich internal links and address broken links. Sitemaps make it easy for search engines to crawl and index the site.
Step 4 – Linking implementation
Links from reputable external sites to your website works in the same manner as people referring someone in business. We all know that referrals are the best source of getting new business. Search engine bots think like human beings! They give huge credibility to the fact that a reputable site out there is linking to you, more so if it’s linking to you with your target keyword.
Our search engine marketing team builds keyword specific backlinks to your website by employing following means.
Directory Submissions – Directories are good sources of one way backlinks. You are normally not obliged to link back to a directory to retain your link. We list your website, with keyword specific text on various directories and place them in categories that are relevant to your industry.
Local Search – With the volume of internet marketing activity for generic keywords growing by leaps and bounds, local search results present better opportunities in some instances. We submit your site to local search directories and target geographic searches.
Competitor backlink review – We submit links to various sites that have backlinks to your competitors these could be directories, reciprocal links, trade associations, b2b sites, forums or Blogs.
Social Media optimization – We believe that the social media is here to stay. It’s the silver lining of the web 2.0 phenomenon. We build your profiles on social media websites like Facebook, MySpace etc. Social media marketing exercise involves giving you presence in online communities, blogs, networking sites, photo/video sharing sites, book marking sites.
Articles & News releases – again are a great source of one way backlinks. We create, source, distribute and publish articles on various article directories.
Video sharing sites – offers inbound links and tagging opportunities. Depending on your requirements, we can undertake the implementation of creating refined inbound links to increase your traffic.
Step 5 –Ongoing activity, Analysis and Measurement
Monitoring of rankings and traffic – We review the effectiveness of optimization techniques and link building exercise on a regular basis. Using web analytics we monitor traffic, effectiveness of keywords, referring sources & compare the trends with historical data.
Ongoing enhancement and correction – If there is a drop in rankings we deploy corrective measures to overcome those, if there is an increase in rankings based on a certain parameter we devise strategy to further leverage on that. This would involve revising title, meta tags, adding additional page content, changing keyword specific backlink description.
We also offer, monthly reporting to update you on status of campaigns, understand your focus area for the month and plan for the following month.