There is no doubt in the fact that most of the times, website visitors come out to be playful. Converting them from potential visitors to shoppers could help greatly in generating more sales. However, this is possible only when the path for purchase is kept simple yet convincing. For this, you will have to work upon the site structure and at the same time advertise through paid campaigns, display advertising and other advertisements. In case, your website is not optimized, there are hardly any chance for you to garner the desired level of conversions. We would suggest you to follow the tips below for encouraging users.
Conversions through Free Shipping
Conversions through Discounts & Sales
Conversions through Referral Programs
Conversions through Feedback & Rating
Conversions through Email Marketing
Conversions through Videos