Kinex Media expert digital strategists can help you develop a suitable online strategy that’s designed to achieve your unique business objectives.
Our proposition is simple. We identify opportunities for improvement in how digital channels and technologies are used in your organisation and then drive through those opportunities to deliver real business benefits.
AN END-TO-END PROCESS
Figure 1: Our service process can commence at any point in your digital project lifecycle
We have the skills and experience to ensure that every element of the project lifecycle is delivered efficiently and effectively – even on the most complex of projects. What’s more, we’ll ensure that, through the implementation of a robust performance management regime, the benefits continue to be realised long after the project end.
Developing a digital strategy involves the identification of opportunities across digital and defining the execution plan to take advantage of those opportunities.
Setting clear goals and selecting measurable KPI’s are the most crucial element of any strategy.
Our experience working on digital strategies across a broad range of clients has given us the experience to plan a strategy that will generate the best possible return on your budget.
Our digital strategy service includes
- Detailed analysis of the competitive landscape;
- Identify target audience demographic;
- Review brand positioning;
- Identification of audience engagement opportunities;
- Selection of marketing channels;
- Planning media activity;
- Identify the KPI’s by which success can be measured;
- Timing and budgets;
A good website strategy is not crafted based on opinions and instincts alone, it needs thorough understanding of the competition website strategy. Again our London web design strategy consultants will work with you to analyse your competition website capabilities, strengths and weakness.
o Website marketing plan and opportunities
A successful website strategy creation process involves looking at marketing channels that the website will employ to attract and retain traffic. Each marketing channels – like search engine optimisation, pay per click, affiliate networks, social media have their own technical and content requirements that factor into an effective web design strategy. Our team of London website designers and internet marketing consultants will help you embed these website design and development requirements as a part of website strategy on the onset.
o Website conversion architecture
An effective website design and development strategy carefully considers usage of various conversion elements within the site. These could be presence of call to action, special offers, simplified features and benefits lists, sales focused headlines and other visual conversion elements. Our digital consultancy team will help you establish this conversion architecture as a part of your website and content strategy.