Many online marketers believe that they will attract massive traffic from search engines by featuring hundreds of products on their e-commerce websites. Well, it is not that simple. The reality is much different that requires effort—lots of it, to say clearly.
While developing an eCommerce website, you need to pay attention to every detail. And not just the structure, but its entire design. Kinex Media, a leading website design company, has designed and developed many successful eCommerce projects. We will share our experience and useful information through this post on the features every search engine friendly eCommerce site must-have. Let us have a look:
Consider putting the following basic but essential features-
1. Make sure you have an appropriate description of each product/ service page offered through your website. Use a simple and easy to understand language. Try to be as precise as possible. And do not have duplicate content. It will give you a penalty from Big Daddy Google.
2. Ensure your eCommerce site performs well when users see it. Meaning it must offer easy navigation and be user-friendly. Taking assistance from a website designer working on your eCommerce site helps. Options like easy login, shopping cart and secure payment gateway they will address at the snap of their fingers. Also, such a choice must be visible to avoid a waste of customer’s time.
3. Another feature for your eCommerce site is a search bar on the top of the page across the entire website. Make sure that this function works, and it is easy for the user to find any of your products or services featured on your site. If your users have to struggle to find anything, chances are higher that they will leave your website without making a purchase.
4. Put clear and high-resolution pictures of the products your business offers on the website. They are a great way to attract users towards them, as they get tempted to buy the product.
5. The eCommerce website must be clutter-free. In other words, feature only those products which are available for sale. Keep it updated regularly and remove those products from the sale listing that are out of stock.
6. Put direct contact information on your website to give it a personal touch. It will leave a positive effect on your customers. You can feature brief details about your business goals, your team and other business updates.
Ecommerce websites with the above features have shown better performance in terms of customer retention and sales figures. If you focus on these parameters, better outcomes from your eCommerce site will become a reality.