Imagine You, as a company, care about the needs of your subscribers and update your products as per their needs. As a Customer centric company, you want to get in touch with your subscribers to serve them well. Don’t you? But the question here is how?
Well, there can be many solutions to this question, but the one that is said to be most beneficial for companies is Email Marketing. Why? Because “For every $1 you spend on Email marketing, you can expect an average return of $40” according to a report published by Omnisend, 2022. There are loads of Email Marketing benefits, but this one surely tops the charts for keeping your business steady.
“Email has an ability many channels don’t: creating valuable, personal touches – at scale”– David Newman. This quote rightfully states that getting in touch with your subscribers via Email has many benefits as compared to other channels. It is a sure channel to give a personalized touch to each and every subscriber.
Let us Discuss some of the ways you can frame your Email Marketing Strategy for Success. We will also see some brilliant Email examples to get you started.
- Target Audience: The first thing to make sure of while planning to send an Email is to target the right audience with the right Email.
For Example, If you as a company have fixed certain problems or bugs in your product and want to inform about the same, you should target only your subscriber base. Why? Because this will not be of much value to the new customers as they will be very much oblivion of the development of your product.
But let’s say you have developed a new functionality that is of value to your customers. In this case, you can aim for a wider audience. Your potential customers or leads will be interested in knowing the new functionality that you added to your product. They will be keen to read the Email to find out the benefits that come with the update.
- Personalized Content: A Personalized Email can do wonders for you as a company. How? It conveys the idea to the customers that the “Company Cares”. By doing so, you can broach a special relationship between you and your customers that will go a long way for sure.
For Example: Suppose you have a pool of customers that deals in a certain domain, such as Customer Support. Now what you can do is you can target this very profile of your customer and send them Email Updates that are relevant to them. You can offer an update of your CRM software that may cut down the cost or time for their operations.
- Benefits vs Features: Many of the time, what Companies do is they will send an update Email to their customers with the features only. This practice of doing so is wrong. Many a time, businesses are people who do not understand the technicalities of the Benefits stated in the Email. This can render them to think that this Email is of no use to them.
But we have a solution for you. Next time you want to introduce a certain update of your product to your customers, you give them the benefits. The Results sell more than the products.
For Example– You, as a CRM company, can introduce the Cloud feature to your CRM software. Rather than speaking of this new feature in your Email, you can Explain the benefits your customer gets with this update.
- Tell a Story: Storytelling is a proven method to engage and interact with your audience. This practice can help companies to tell about its product in a simple and lucid manner.
For Example- You can describe the new features or benefits of your product by using a story in your Email. In this, you can portray one of your customers as the Hero of the plot. Tell your subscribers how your product has improved the day to day operation of the said customer in a better way.
By doing so, you will be able to easily educate them about what your product does, which is often an uphill task for the readers.
- Be Choosey: You can not go on sending your subscriber Emails about every little update. Especially those which do not provide any significant value to your customers. This practice will lead to losing the interest of the subscribers to your Email. Send only those product update Emails that provide value and are relevant to them.
- Graphics and Videos: Making your Email content easy to consume for your subscribers can help you to retain your existing Customers. This can be achieved by inculcating graphics and video in your Product Updation Email. As they say, learning from pictures is easy as compared to reading content and much easier for videos. You, as a company, can design the content of your Email into a beautiful graphic. This can be in the form of infographics, flow charts or graphs.
In the case of videos, you can add them to your product update Email or can put a link to the video.
- Consistency: “Consistency is what transforms average into excellence”- Dwayne Johnson. This means that Putting consistent effort into anything will result in success. Consistently sending Emails to your Subscribers will allow you to:
- Keep your Customers updated with your products.
- Help you reach a new customer base.
- Retain your Existing Customers.
- Build a long term relationship with your customers.
- Abandonment Cart Email: Cart Abandonment could be due to many reasons. But fixing the issues for the same is very crucial for the sales. For Example, Suppose you run an eCommerce app and you see a high cart abandonment rate. One of the reasons could be the limited options for payment. So after fixing the issue, you can notify your customer with an Email. This will help to build a strong relationship between your customer and the company.
Final Words!
Crafting a product update Email is a critical component of a marketing strategy. By following the tips mentioned in this guide, you can easily communicate the benefits of the product update to your audience.
To write a Product update Email, keep your language clear and concise. You should focus on telling about the benefits of the product as compared to the features. Make sure to inculcate graphics and design in your Email to engage your customers. And also, put a powerful CTA at the end to make your customers take action.
With these key elements in mind, you can send product update Emails that not only inform your audience but also inspire them to buy your product.